Purpose:
To ensure consistent, premium brand representation and a superior customer experience, this policy establishes strict guidelines for displaying Tempur Sealy products at trade shows, home shows, and other event exhibitions.
1. Brand Representation Standards
a. Tempur Sealy brands MUST be displayed in their own space/booth and not mixed with other brands.
b. Consistent: All signage, marketing materials, and product displays must adhere to current Tempur Sealy branding and advertising guidelines. Unauthorized branding, modifications, or outdated materials Branding are strictly prohibited.
c. Product Placement: Mattresses must be displayed prominently and in a manner that encourages consumer interaction while maintaining a high-end presentation.
2. Display & Booth Requirements
a. Approved Display Elements: Only Tempur Sealy approved display materials (including signage, point-of-purchase materials, and mattress foundations) may be used. Foot Protectors must be on each model.
b. Professional Appearance: The booth must be neat, uncluttered, and free of any unrelated marketing materials. Handwritten signs, makeshift displays, or competitor products within the booth are not allowed.
c. Mattress Care: Display mattresses must be in pristine condition. Mattresses with visible wear, stains, or damage must be removed and replaced immediately.
• A minimum of 4 (2 for small shows) Tempur-Pedic, two TSI adjustable base models and 3 pillows should be on display. One floor display should be a split king on adjustable bases. All display models must be kept in good clean condition.
• Dealer must also prominently display Tempur Sealy provided approval letter stating you are authorized by Tempur Sealy to be in that venue.
• Tempur Sealy does not cover cost of entry fees for home shows.
• Retailer must carry all mattresses floored at the event in store locations.
3. Conduct & Sales Representation
a. Authorized Personnel: Only trained and approved representatives are permitted to discuss or demonstrate Tempur Sealy products at the event.
b. Product Knowledge: Sales staff must be well-versed in Tempur Sealy product features, benefits, and technology and should never misrepresent pricing, promotions, or warranty policies.
c. Competitor Discussions: Staff must never disparage competitors but should confidently highlight Tempur Sealy brands.
4. Compliance & Approval Process
a. Pre-Show Approval: All trade show and home show display plans, including booth setup and marketing materials, must be submitted for approval to Brand Protection at least 90 days in advance.
b. In the case of some larger shows, it is possible that we may consider allowing more than one dealer to exhibit but approval is required.
c. To be considered for approval of Home Show participation, a Dealer must be in good standing with Tempur Sealy. Dealers with past due balances and/or a track record of policy violations will not be considered for approval.
d. There are no grandfather clauses that apply to dealers that have shown at a particular venue in the past.
e. On-Site Compliance Checks: Tempur Sealy representatives or corporate staff may conduct random compliance checks to ensure adherence to this policy. Any violations must be corrected immediately.
f. Non-Compliance Consequences: Failure to comply with these guidelines may result in removal from the event, loss of future event privileges, or other corrective actions.
5. Prohibited Practices
• Use of unauthorized signage, display materials, or third-party marketing collateral.
• Displaying or demonstrating non-TSI mattresses within the same booth.
• Selling or promoting unauthorized discounts, financing options, or policies.
• Use of damaged or unclean products in any display.
• Misrepresentation of Tempur Sealy products, pricing, or warranties.
6. Contact for Questions & Approvals
For questions, clarifications, or to request guidelines, contact Brand Protection at brandprotection@tempursealy.com or go to tsibrandprotection.com to submit a request.
By adhering to these display policies, we ensure that Tempur Sealy brands maintain their premium reputation while delivering a consistent, high-quality brand experience to consumers.
